We can also spot-check where data is available. So for example, even though the ESA estimates 41% female gamers and we see 18.5% in our sample (with the bias towards core gamers), the underlying findings are consistent–the game genres that the most frequent gamers in the ESA report are playing are exactly the game genres we find have the highest % of female gamers. As we overlay multiple sources, we’ll get a better sense of what is consistent and what isn’t. It’s not perfect, but there’s almost no data on this out there.”Īs with many nascent research questions, researchers will slowly triangulate on the consensus. And how would anyone sample a truly representative pool of Shooter gamers (for example) to begin with? So a big part behind our decision to publish this data was to start this conversation–“Here’s our methods. In other established domains, we could apply weights afterwards to balance samples, but in gaming, no one knows the gender weights to apply for specific genres. This is a reflection of how hard it is to sample gamers. For example, it’s strange that we don’t know the gender base rates of AAA genres. There are a lot of seemingly basic questions in gaming that we don’t have data for. The self-selected sampling is very much a limitation of the methodology, so we do try to make it clear how we collected the data to allow readers to interpret the findings in the proper context. But when we’re drilling down to a specific game (like Diablo III in the Action RPG genre), the 41% in the ESA sample is not a meaningful benchmark because a large portion of that sample was likely not playing a AAA game to begin with. Our sample is biased towards core gamers–people who would click on something labeled a Gamer Motivation Profile.
So a large portion of their sample may not regularly play AAA titles at all. We can assume that their less frequent gamers are even more likely to play casual titles. Note that this is their “most frequent” gamers. In their 2015 report, their most frequent gamers are most likely to be playing social games (31%) and puzzle games (30%). What we do know is their sample has a large proportion of casual gamers.
The ESA worked with Ipsos to survey 4,000 US households, but they don’t provide any details on their sampling methods (e.g., phone or web survey?) or who got counted as a gamer–e.g., if playing Solitaire last year counts. The delta between the ESA’s estimated 41% female gamers and our 18.5% is important, but how it impacts the data depends on your interpretation of the cause of that delta. Note that the data we have is limited to the favorite games listed by a gamer–they are likely playing more games than they are able to list, but this constraint holds true for all respondents in our data, whether male or female. By sampling gamers who mention a specific game title/franchise, we can generate a profile of that game’s engaged audience. We also ask gamers to list specific game titles/franchises that they enjoy playing (up to 9).
PLAY CITY OF HEROES 2019 FULL
In our full sample, 18.5% are female gamers. Take a 5-minute survey and get your Gamer Motivation Profile.Īlongside gaming motivations, we also collect data on demographic variables. The 12 motivations that are measured in our model were identified via statistical analysis of how gaming motivations cluster together. Over 270,000 gamers worldwide have taken this survey. The Gamer Motivation Profile allows gamers to take a 5-minute survey to get a personalized report of their gaming motivations, and see how they compare with other gamers. Using survey data from over 270,000 gamers on the specific game titles they enjoy playing, we’ve put together some findings on the percentage of gamers in different genres that are female. This statistic can have the exact opposite intended effect.īy bundling across platforms and genres, this 41% statistic doesn’t surface how the percentage of female gamers does or does not vary across genres, or how large that variance is. A game dev we recently chatted with mentioned that some designers she works with still assume that only 5% of core gamers are women, and that the quoted 41% of women are primarily casual gamers. Or that the apparent gender parity means there are no longer gender biases in game design. Some gamers argue that the study bundles gamers across platforms and genres, and is thus unrepresentative of the “real” PC/console gamers. Oddly, this statistic can have the exact opposite intended effect. This finding comes from the yearly ESA report, and has fluctuated between 38% and 48% in the past decade-currently estimated at 41% in the 2016 report. You’ve probably heard the often-quoted statistic that about half of video gamers are women, illustrating how gaming is now a mainstream activity enjoyed by both men and women.
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